Tuesday, February 4, 2020

Leadership within Non-Profits (Identify a Non-Profit) Essay

Leadership within Non-Profits (Identify a Non-Profit) - Essay Example The volunteers govern the American Red Cross. It is located in Washington. Bonnie McElveen- Hunter is the board of governors’ chairperson Gail J. McGovern is the current American red cross president. Leadership in the American Red cross aims at attracting sufficient funds or capital and making sound strategies. Due to this, the organization has strong leaders that aim to these goals (Jones 35). The leaders in the American Red Cross use transformational skills, which is about thinking and understanding the problem in an organization. It is also about thinking, understanding, and setting the goals for employees. The goals set are challenging but workers can achieve them through hard work. This is important because without the challenging goals, employees or workers would not be motivated to extend their full effort to work. This achievement of challenging goals helps the leader to develop his leadership qualities and makes him better equipped to achieve hard tasks. For instance, American Red Cross leadership has set out a fierce campaign to encourage people to donate blood and funds. This is done through the creation of awareness among the people both domestically and internationally. The American Red Cross process and distribute the collected blood. Transformational leadership at American Red Cross facilitates and redefines people’s vision and mission (Robbins 77). It also renews people’s commitment and restructures their systems to accomplish a certain goal. Thus, a mutual relationship stimulates and elevates follower to become leaders. In addition, it may also convert leaders to become moral agents. Transformational leadership should therefore be grounded on moral foundation. For example, when disaster strikes the American Red Cross provides food, health, and shelter to ensure that victims have basic human needs and to enable the get back to the way things were (Jones 41-44). Leadership at the American Red Cross aims at

Monday, January 27, 2020

Techniques for Providing Fresh Water to Arid Regions

Techniques for Providing Fresh Water to Arid Regions Student ID Number: 36845 Introduction Water is vital as it does not have a substitute and is a finite resource (Kaplan, 2011). The demand for water is ever increasing but the supply is decreasing or is constant. This demand is brought up by factors such as population increase, industrialization and agricultural needs. Some areas receive the right amount of whereas, others do not receive the right amount. These regions are known as arid regions where rainfall and water supply is less yearly causing droughts. The report will examine the feasibility of two techniques namely desalination and building dams and reservoirs for supplying fresh water to arid regions considering factors such as cost, technology, location and water quality. Background Kaplan (2011) points out that there is approximately 36 million cubic kilometres of fresh water available on the earth which equals to 3% and the rest 97% is salt water. 77% of the fresh water available is locked up in the polar icecaps, glaciers and icebergs, less than 1% in fresh water lakes, springs and rivers. The rest is found in plants, atmosphere and human bodies. However, another argument put forward by Kaplan (2011) was that just over a half of the fresh water available on the earth is being used. This means that there is plenty of fresh water available but is inefficiently used, wasted in simpler terms and not evenly distributed across the world. Therefore, arid regions are formed as they do not receive the right amount of water demanded from their population in that area. UNEP (1992) reports about 47% of the surface of the earth being arid or semi-arid. This shows almost half of the world is without water whereas, some places have plenty of fresh water available. Another r eport of UNEP (1997) claims about 2 billion people live in arid regions and in many cases in very poor conditions. This shows the need and importance of development of ideas and techniques to provide fresh water to these regions. Figure 1 Global dry land areas by continent Continent Extension Percentage Arid Semi-arid Dry subhumid Arid Semi-arid Dry subhumid (million ha) Africa 467.60 611.35 219.16 16.21 21.20 7.60 Asia 704.30 727.97 225.51 25.48 26.34 8.16 Oceania 459.50 211.02 38.24 59.72 27.42 4.97 Europe 0.30 94.26 123.47 0.01 1.74 2.27 North/central America 4.27 130.71 382.09 6.09 17.82 4.27 South America 5.97 122.43 250.21 7.11 14.54 5.97 Total 1 641.95 1 897.74 1 238.68 Mha=106ha. Source: FAO (2002) Figure 1 above shows the percentage and the distance in hectares (ha) of the surface of the earth that can be classified as an arid or a semi-arid region. From the table; Africa and Asia have the largest extension of arid zones, they account for more than a half of worlds arid regions (FAO, 2002). Comparison of options: Desalination According to Kucera (2014), desalination is defined as the â€Å"process of removing dissolved solids, such as salts and minerals, from water.† Desalination was used practically first in the sixteenth and the seventeenth centuries by sailors. Desalination is sometimes referred as distillation and sailors back in the sixteenth century used simple distillation technique to evaporate sea water and collecting the fresh water. The figure below from Kucera (2014) shows the total desalination capacity by different countries since 2003. The highest percentages of desalination capacity are led by the Middle East countries i.e. Saudi Arabia and UAE followed closely by; Spain, USA, China, Algeria, Australia, Israel, and India, respectively. Figure 2 Kucera (2014) Figure 2 above also shows that desalination is a process that is mainly operated by the developing countries. Not a single African nation is seen in the figure means that the most arid region of the world is not using desalination process. Keyes , Conrad Fahy, Tansel, Berrin (2012) claim desalination have two major technological methods involved i.e. membrane and evaporative also known as thermal. Middle East use the evaporative technology while, the USA depend on the membrane process of desalination as it is more technologically advanced and has a cost advantage. â€Å"Desalination water treatment plants must be managed in an environmentally compatible manner and requires significant environmental assessment efforts depending on the quality of the concentrate and geographical location of the facility† (ibid, 2012). This shows the process of desalination for providing fresh water to arid region is quite costly and requires attention to the environment as only developing countr ies like the UAE and the USA can afford to use. Building dams reservoirs: A dam is a structure built along rivers or streams that are used to control the water flow and store the water in reservoirs during the rainy season and release as needed during the times of drought. Reservoirs are artificial lakes that store the water (UNEP, 2000). The stored water is used in several ways; irrigation, domestic use, producing hydro-electricity and leisure activities. .Abu-zeid and.El-Shibini (2010) states â€Å"the only main source for Egypt’s water is the River Nile.† Therefore Egypt is also considered part of the arid regions of the world. The Aswan High Dam was built on the River Nile in Egypt to control floods, produce HEP- Hydro-electric power and irrigate their lands in 1971. The dam had positive impacts on rapid growing population of Aswan province. The tourism industry and the fishers noted a growth in their businesses. The majority of the Egyptian population also depends on the river for its water for domestic and industrial use. The figure bel ow represents the area in hectares-ha of irrigation in countries of Africa in 1997. (University of Michigan, n.d.) The figure shows Egypt irrigated 3.3 million hectares in 1997, and that number will keep on increasing as population increases (University of Michigan, n.d). However, some negative impacts are noted by Abu-zeid and El-Shibini (2010) that during the construction of the dam several Egyptian residents and monuments had to immigrate to the cities of Lower Egypt. The dam being 111 metres high and 3830 metres long costs the Egyptian government about 1 billion dollars (Encyclopaedia Britannica, 2014). This shows building dams and reservoirs can have some drawbacks in the short run like cost, re-settlement, natural disasters and water borne diseases but in the long run it also improves the economy of the country and it helps the population of the country in irrigation, power and leisure activities. Recommendation and Conclusion It can be concluded that to provide water to arid regions of the world both the techniques are feasible. Desalination works when the region has a source of salt or seawater. Although, it is quite costly and not very friendly to the environment, it is now widely used in many countries which prove it to be efficient. On the other hand, building dams and reservoirs is very efficient and advantageous to the economy of the country. It attracts tourists, irrigates land, provides hydro-electric power and stores water for domestic use by the population of the country. However, it is also very expensive to build a dam or a reservoir, during the construction people have to be moved, diseases are prone from the water and highly depends whether the region has a source of water like river flowing. Thus, looking at the differences in requirements desalination is better than dams and reservoirs to provide fresh water to arid regions. References: Encyclopedia Britannica. (2014). Aswan High Dam. [online]. Accessed at: 27/03/2015. Available at: www.britannica.com/EBchecked/topic/40203/Aswan-High-Dam FAO. (2002). Land degradation assessment in drylands LADA project. World soil resources report no.97. ROME Kaplan International Colleges. (2011). Skills for study 2: Water. [podcast][mp3]. Nottingham, UK: KIC Keyes Jr., Conrad G. Fahy, Michael P. Tansel, Berrin (2012). Concentrate management in Desalination-case studies. American Society of Civil Engineering(ASCE). [online]. Accessed at 27/03/2015. Available at: http://app.knovel.com/hotlink/toc/id:kpCMDCS008/concentrate-management/concentrate-management Kucers, J. (2014). Desalination: water from water. Canada. Serivener Publishing Llc. M.A.Abu-zeid and F.Z.El-Shibini (2010). International Journal of water resources development: Egypt’s High Aswan Dam. 13(2). p.p 209-217. University of Michigan. (n.d). Human impacts on the Nile River. [online]. Accessed at 27/03/2015. Available at: http://sitemaker.umich.edu/sec004_gp5/the_aswan_high_dam_benefits UNEP. (1992). World atlas of desertification. 2nd Edition. Nairobi UNEP. (1997). World atlas of desertification. 2nd Edition. Nairobi UNEP(2000). Lakes and Reservoirs: Similarities, Differences and Importance. Osaka: United Nations Environment Programme (UNEP IETC)

Sunday, January 19, 2020

Fact Verses Fiction in OBriens The Things They Carried Essay

Fact Verses Fiction in O'Brien's The Things They Carried "The difference between fairy tales and war stories is that fairy tales begin with 'Once upon a time,' while war stories begin with 'Shit, I was there!'" (Lomperis 41). How does one tell a good war story? Is it important to be accurate to the events that took place? Does the reader need to trust the narrator? In The Things They Carried, Tim O'Brien examines what it takes to tell a good war story. He uses his own experiences in Vietnam in conjunction with his imagination to weave together a series of short stories into a novel. First, the reader must understand just what makes a good "war story". The protagonist of the novel, Tim O'Brien, gives us his interpretation of it in the chapter "How to Tell a True War Story". A true war story is never moral. It does not instruct, nor encourage virtue, nor suggest models of proper human behavior, nor restrain men from doing the things men have always done. If a story seems moral, do not believe it. If at the end of a war story you feel uplifted, or if you feel that some small bit if rectitude has been salvaged from the larger waste, then you have been made the victim of a very old and terrible lie. There is no rectitude whatsoever. There is no virtue. As a first rule of thumb, therefore, you can tell a true war story by its absolute and uncompromising allegiance to obscenity and evil (O'Brien 68-69). With this concept, we can assess and place value on the stories presented in The Things They Carried. Yet, it is still not that simple. The reader is continually challenged to question what is real and what is imagined. The evaluation of each narrator is constant. While the protagonist continues to remind the ... ...y matter if they're true stories (Lomperis 54). Works Cited Bonn, Maria S. "Can Stories Save Us? Tim O'Brien and the efficacy of the text (The Vietnam War)." CRITIQUE: Studies in Contemporary Fiction 36.1 (Fall 1994); 2-16. Calloway, Catherine. "How to tell a true war story: Metafiction in 'The Things They Carried'." CRITIQUE: Studies in Contemporary Fiction 36.4 (Summer 1995); 249-258. Kaplan, Steven. "The Undying Uncertainty of the Narrator in Tim O'Brien's 'The Things They Carried'." CRITIQUE: Studies in Contemporary Fiction 35.1 (Fall 1993); 43-53. Lomperis, Timothy J. "Reading the Wind" The Literature of the Vietnam War . Durham: Duke UP, 1987. Neilson, Jim. Warring Fictions: American Literary Culture and the Vietnam War Narrative. Jackson: Mississippi UP, 1998 O'Brien, Tim. The Things They Carried . New York: Broadway, 1990.

Saturday, January 11, 2020

Walmart Go Green(Washing)

Thinking of the natural disasters happening around the world In 2013, for example, Tornado In Oklahoma, the Unite States, Flash Flood In Gingham, China, Tornado In Salaams, Japan, It Is generally known that the extreme fluctuation of weather and natural disasters are caused by the global warming. Scientists tried to figure out why the global warming exists and concluded that the primary contribution to climate change is from the quantities of heat-trapping gases, such as carbon dioxide (CO) that emit into the atmosphere (Palmer, Charles, and Stefan).There are many factor causes Global warming, such as CO emissions from fossil fuel burning power plants, CO emissions from burning gasoline for transportation, deforestation, increase in usage of chemical fertilizers on farmland, or etc. However, deforestation is the most important causes of global warming, because the deforestation not only releases large amounts of carbon, but also reduce the amount of carbon capture on the planet and a mount of oxygen, clean and fresh alarm for humans and animals.Humans are believed to be the contributor with the rise In level of CO. A huge amount of paper products usage Is the one of satellites and contributes to the mass deforestation of our world. With every passing day, It Is discovered that global warming now is worse than before; people turn to purchase green product with hope to have better world. It seems that â€Å"green† and â€Å"sustainability are everywhere and businesses are all looking for some sort of connection with anything â€Å"green† and â€Å"sustainability.A numerous companies, which gain a large number of profits from society, startup plan to preserve the world environment and promise to help the world live better. However, some companies use greenmailing, misleading green- based advertising campaigns and marketing to increase their sales. In other words, they want only to take this advantage of â€Å"green† to raise their profits. Wa lter, the world's largest retailer, accelerates their environmental concerns by leading In paper consumption reduction.Walter uses a smart packaging on their product to cuts down on their paper packaging usage (â€Å"Global Responsibility). Can Walter's smarter packaging on the products lessen the global warming? American people and some organization and institute doubt in Walter's activities. This act of worry about lobar warming can misinform consumers Walter less cost and high profit. Global Warming and Cutting Trees We all know that high level of CO in atmosphere causes climate change, resulting in natural calamities and yield crop agriculture. Warming of the climate system is unequivocal, as is now evident from observations of increases in global average air and ocean temperatures, wide spread melting if snow and Ice, and rising global average sea level† (Frank 2). Global warming will be good for some area, where Is too cold for agriculture. The global average temperatur e Is quiet rising, but many areas are become drier, drought, and flood. Some areas will be winners, while other will be losers, because the temperature zones where most people live are becoming production and water resources.The global warming is severe issue that everybody should to turn in and help to solve it. Trees play an important role to protect world from heat and trap Carbon dioxide and other greenhouse gases. Tree also â€Å"produce oxygen, shade sidewalks, homes and storefronts, cool cities, provide habitat for wildlife, clean the air of pollutants, protect people from harmful ultraviolet rays, absorb storm water, prevent soil erosion, shelter homes from winter winds, beautify ties, and sequester carbon dioxide, a critical role to play in combating global warming† (Oliver 123). Forests help to protect world from heat and improve air quality. Trees help by removing (sequestering) CO from the atmosphere during photosynthesis to form carbohydrates that are used in pla nt structure/function and return oxygen back into the atmosphere as a byproduct† (Bianca). Therefore, trees act as carbon sinks, alleviating the global warming. â€Å"On average, one acre of new forest can sequester about 2. 5 tons of carbon annually. Young trees absorb CO at a rate of 13 pounds per tree each year. Trees reach their most productive stage of carbon storage at about 10 years at which point they are estimated to absorb 48 pounds of CO per year† (Bianca).At that rate, trees release enough oxygen back into the atmosphere for life on earth. Planting trees could reduce carbon and consequently save consumers on utility bills, because trees also reduce the greenhouse effect by shading houses and office buildings. Moreover, when the world cools down, reducing the need for air conditioning, which in turn reduces the amount of fossil fuels burned to produce electricity. To sum up, human being uses paper such as buying nee cereal box, meaning that he or she cut tree , reduced carbon capture, destroyed world air filter and consumed fossil fuels.Greenmailing After some research has revealed that cutting trees has several adverse effects on the climate. Many businesses are sincerely committed to making the world a better, but for some businesses, environmental issues are little more than a convenient advertisement. Some businesses persuade people to buy their products; by claiming that buying their products end environmental issues. In 1999, the Oxford English dictionary defines the word ‘greenmailing in their dictionary as â€Å"disinformation assassinated by an organization so as to present an environmentally responsible public image†.When a firm tried to make advertising that they are environmentally friendly and they are concerning about climate changing, clean air, clear water, or no chemical than on actually putting into place practices that are environmentally friendly. For example, bottled water companies are trying to go gree n, but actually greenmailing, by coming up with catchphrases – partially made out of some sort of plant material. They are trying to convince their customers that drinking their bottled eater reduce plastic waste and they conceal what kind of plants are being used to make this stuff.In 2005 Walter also has announced plan in public to be more environmentally friendly. It launched its sustainability campaign. It set goals to have 100 percent renewable energy, to create zero waste, and to make more environmentally friendly products Jasmine). â€Å"Wall-Mart's environmental goals center around reducing waste, environmentally friendly packaging, offering environmentally more energy efficient† Jasmine). â€Å"On February 1, 2007, Walter unveiled ‘Sustainability 360†², its company-wide emphasis on environmental sustainability' (Annie).In 2008-2009, Walter has taken a zero-waste stance and have started implementing various programs. One of its interesting programs is rethinking packaging reduced paper consumption by redesigning their packaging. However, according to research by the nonprofit Institute for Local Self-Reliance claimed that â€Å"Walter's heavily-promoted sustainability initiatives have done more to improve the company's image than to help the environment† (CTD. In â€Å"Walter Accused of Greenmailing†). This is because of increase in sales after launching sustainability campaign in 2005.Walter's revenue increased from $312 billion in 2005 to $419 lion in 2010 (Stacy 4). This report slightly inspires writers and Journalists to take a closer look at what Walter really care about environmental or short-term profit. Wall-Mart rethinking packaging Walter, the large discount department store in the United States, now has the total area of all U. S. Stores, 698 million square feet, larger than those of the island of Manhattan, 641 million square feet. Furthermore, Walter increases its international store almost tripled, from about 1 ,600 to 4,600 stores.After Walter launched its sustainability campaign in 2005, the number of Americans who had an unfavorable IEEE of Walter decreased from 38 percent to 20 percent in 2010 (Stacy 4); moreover, it sells 35 percent more stuff. Because of the fact that Walter is the largest retail store in the United States and their sales are significant, Americans expect from Walter with environmental issues. Walter is introducing itself the leader of preserve natural resources such as trees, water and fuel. It is trying to find new ways to protect the planet.Working with its suppliers to rethink its processes and product presentation, Walter plans to cut back on their paper products to reduce cutting trees that capture CO and generate fresh air. From toys and footwear to cooking products, Walter has reduced its packaging across the board† (Ron). This large firm improved and redesigned the footwear replenishment boxes by using smarter packaging on its footwear box (see Figure 1). â€Å"Sustainable packaging for shoes has also been revamped† (Ron). â€Å"The new box uses Just a single source of paper, fits multiple pairs of shoes† (â€Å"Global Responsibility').Figure : Old and Redesigned Shoes Box In the result, in 2011, during the first 10 months, Walter used about 14. 4 million footwear replenishment boxes, reducing paper consumption by 692 tons (1 mounds), the environmental equivalent of more than 2,500 trees. Redesigned the footwear box uses 43 percent less paper and reduces costs by 28 percent (â€Å"Global Responsibility'). Conversely, â€Å"each person in the United States uses 749 pounds (keg) of paper every year† (Sam). In other words, now current U. S. Population is 316. 80 million, so the total paper consumption per year is 118,641,600 tons (237,283,200,000 pounds).If comparing the reduced number paper consumption of Walter to paper consumption of all people in the United States per year, it is very Is Walte r Going Green? Wall-Mart's steps to saving world's resources are admirable; however, the company has a long way to go proving their commitment about the environment issues to people. Some writers and Journalists consequently may think that Walter is environmentally destructive and greedy. However, â€Å"some businesses are indeed as destructive as many suspect, others are among the world's strongest positive forces for environmental sustainability' Oared 273).Therefore, what Walter have done to keep the planet healthy, lessen global warming, it is a good start for saving the world. The magnitude and cause of global climate change are huge. Only Walter cannot hanged the world. To resolve the climate change, individual has essential powerless to change the world or to make sustainable future. â€Å"None of us can change the world single-handedly' (Alex 270) and if people wants â€Å"to work at this work alone[, it] is to fail† (CTD. In â€Å"On Earth Day'). Since this truth is well known, why Walter is still working with smart packaging project.The reasons that Walter's chief executives raise their global warming concerns are saving their money, avoiding environmental disasters and reducing criticism from employees, consumers and government Oared 273). In this case, it may be called win-win situation. Not only Walter can save their costs, but also world can lose lesser natural resources. Moreover, â€Å"[w]e have to balance the environmental against the economy Oared 274). Even Walter get high sales, but the number of profits that it get lesser than the amount of money that it will be used to try to fix the environmental problem.According to John Holders, the top White House science advisor, stated that â€Å"solving problems of climate change would cost the United States 2 percent of our gross domestic product by the year 2050, but that not solving those problems would damage the economy by 20 percent o 30 percent of G. D. P† (CTD. In â€Å"W ill Big Business Save the Earth†). However, if Walter really want to reduce paper consumption permanently, a key challenge to long-term sustainability is less consumption. These days, people do not buy only what they want, they buy too much products.Companies offer promotion to attract customers to buy more. Conclusion Carbon dioxide emitted to atmosphere and makes the world hotter. Deforestation causes carbon emission, which can trap heat and raise global average temperature by 2-3 Celsius within next 50 years, without resolving this environmental issue. The rise in temperature impacts such as poor agriculture, food production and water resources, which cause people living. Tree plays an important role to capture CO. Using more paper, tree is more being cut. Several large firms are trying to help this environmental issue, global warming.People turn in to buy green product with believe that buying green products can lessen the global warming or climate change. However, Some bu siness are trying to take this advantage, by producing fake green product or slogan with Just attractive customers to buy, but not alleviate global warming issue. Walter, in this case, has several programs to help, but important one is smart packaging, which reduce paper consumption. The amount of paper usage is not low significant but this is a good start for one company to lessen global promotion to attractive customers buy more than they need.Since the root of the problems of climate change is over purchasing and needing more convenient life. Therefore, if Walter really wants to make the better world and away from people's criticism, it should sell their product less. Work Cited Bordello, Bianca. â€Å"Trees Improve Our Air Quality. † Web log post. Trees Improve Our Air Quality. The Dillydally Family Foundation and the Mississippi Forestry Commission, n. D. Web. 01 Deck. 2013. Club, Oliver E. â€Å"Climate Help from the Plant World. † Global Warming Solutions: A Con cerned Citizen's Guide to Climate Protection. United States: O.This website provides information about how Wall-Mart responsible for environment. It claims that Wall-Mart has reduced â€Å"paper consumption by 692 tons, the environmental equivalent of more than 2,500 trees† by improving footwear packaging. We can use this data and calculate at ‘paper calculator' from Environmental Paper Network website to see how this amount of paper usage will impact to wood use and greenhouse gas. Jarred, Diamond. Will Big Business Save the Earth?. Envision in Depth: Reading, Writing, and Researching Arguments. Second deed. Boston: Pearson/Longing, 2011. 272-75. Print.This article discusses about environment concerns by big corporate such as Wall-Mart. The company maintains sustainable resource levels. This is an elemental to my research because I would like to prove that paper consumption cause climate change. Realization about concern by corporation is a basis of decline in paper co nsumption. This article provides an example about how Wall-Mart is trying to save cost and save environment. The author states that â€Å"Wall-Mart stores eventual AOL is to end up with no packaging waste†, showing that Wall-Mart and its client are trying to reduce paper consumption with their packaging. 013.. This publication is very fundamental to my research. It provides the truth about Walter from 2005-2010. The author does not believe that what Walter is trying to do to help the world or make the better world, cannot really help. That is just Walter want to increase its profit. This article is for general people or blob reader, who are also doubt in Walter mislead customer their making profit. Palmer, Charles, and Stefan Engel. Avoided Deforestation: Prospects for Mitigating Climate Change. New York: Rutledge, 2009. Print.This academic is very useful for my research because it provides that deforestation and forest degradation have been defined as environmental key probl ems. It claims that deforestation causes carbon emission, which trap heat and raise global average temperature by 2-3 Celsius within next 50 years. The rise in temperature impacts such as poor agriculture, food production and water resources, which cause people living. Participant, Frank T. â€Å"Introduction. † Global Climate Change: The Technology Challenge. Volt. 38. Torched: Springer, 2011. 2. Print. This academic is very helpful. It gives several examples of Climate change.This chapter aims to provide a succinct integration of the projected warming the earth is likely to experience in the decades ahead. It also provides the sustainability challenge for resolve climate change. This academic is for higher education students who really want to study about solution for climate change. Easiness, Ron. â€Å"Perfect Score: Walter's Packaging Scorecard. † Web log post. Packaging Gateway. Cable, 12 Novo. 2012. Web. 01 Deck. 2013. This article is written by senior consumpti on by improving footwear packaging. Walter redesign from toys and footwear to cooking products.

Friday, January 3, 2020

The Energy And Environmental Design System Essay - 1507 Words

INTRODUCTION In reaction to our current global environmental crisis, the idea of eliminating negative environmental impacts attracts environmental policy makers and markets to sustainable or green design. As a result, a variety of industries have adopted sustainable design, including consumer goods, fashion, landscape design and architecture to meld striking design and function. However, the realm of architecture exhibits a unique challenge to sustainability. Construction projects generally utilize large amounts of material, produce waste and oftentimes involve vetting the preservation of buildings that have historical significance against the desire for modern designs. To help alleviate this issue, the introduction of the LEED, or Leadership in Energy and Environmental Design system began in April 2000 and is utilized in all phases of development. Thereupon, thousands of projects in private, public and nonprofit sectors are either LEED certified or use the LEED evaluation system. Yet, persuading others to adopt sustainable architecture is not a simple process, as it requires changing values, attitudes and behaviors. Specifically, what role can technical communicators in marketing play in convincing clients to adopt these methods? The purpose of this research study is to investigate the marketing of sustainable buildings to recommend best practices for other marketing professionals. As a researcher and advocate for sustainable design, the aim of myShow MoreRelatedThe Energy And Environmental Design System2055 Words   |  9 PagesIn reaction to our current global environmental crisis, the idea of eliminating negative environmental impacts attracts environmental policy makers and markets to sustainable or green design. As a result, a variety of industries have adopted sustainable design, including consumer goods, fashion, landscape design and architecture to meld striking design and function. 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Thursday, December 26, 2019

Community, Identity, and Stability Essay - 552 Words

Community, Identity, Stability But I dont want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness, I want sin (Huxley 215). In Brave New World people lives were different and they had different believes they were not allowed to feel emotion because as the Director said emotions are unstable. They were conditioned to think the way their world is formed is perfect, but actually it isnt. Emotions could be unstable, but is better to feel them instead of being an inhumane person that doesnt feel anything. People have to paid a price that they didnt choose and that is unjust for them because they have to take what is giving to them. In the World State people seems to be happy with what the have†¦show more content†¦Flowers are seen as beautiful and represent nature as the same as love when you give them to someone special. is unjust to lack someone to feel appreciation to natural things and lack them from education. Another important fact is that people in the World State doesnt have values as now we do. The concept of family doesnt exist, they consider this word as obscene as the same as father and mother. In our world family is the most important aspect for most people and we demonstrate love and support to them all the time. Marriage was another value that people doesnt had and they seem it as horrible, for example when John propose Lenina to married him she said, what horrible idea! (174). This shows how the idea of getting married with somebody was seen as something really bad, which for us is beautiful. Also, people were not allowed to feel emotions, because emotions are seen as a risk of loosing stability in their community. If they feel some kind of emotions they have to take soma to forget them. Is like if somebody have to take drugs all the time in order to be happy. In my opinion I prefer to feel emotions even if no all of them are good, instead of being like an object that doesnt feel anything. The price that people paid in order to h ave a stable community is very high and it doesnt worth it. Values areShow MoreRelatedBrave New World1643 Words   |  7 PagesCommunity, Identity, Stability? Is there such thing as a world in the future where sexual interaction is the closest aspect of a community? Is it true that the people in this society are unable to choose what they want, due to the fact that they are genetically controlled of who they are? Or to eliminate someone’s sadness by just taking one drop of a drug can automatically make them feel better? Welcome to Brave New World. The motto of Brave New World consists of three words; communityRead MoreA Natural New World By Aldous Huxley983 Words   |  4 Pagesgoal of the utopian society is to achieve a state of stability that allows the civilians to live â€Å"happily ever after.† Each person is conditioned into a certain class where they accept their assigned job. In the World State there is no such thing as family or any other relationships. The drug soma ensures that the only emotion the civilians feel is happiness. However, along with social stability comes a loss of individuality. Community, identity, and emotions, three characteristics that are naturalRead More Brave New World - Is Individuality a Threat to Society, or a Gift to Society? 1582 Words   |  7 Pages is lost in the melting pot of semblance and world of uninterest. The theme of Huxleys Brave New World is community, identity, and stability. Each of these three themes represents what a Brave New World society needs to have in order to survive. According to the new world controllers, community is a result of identity and stability, identity is a part of genetic engineering, and stability is what everyone desires to achieve. These themes are represented in the book by the symbolic meaning of theRead MoreA Clockwork Orange, by Anthony Burgess and Brave New World by Aldous Huxley 1411 Words   |  6 Pagesdystopia. Both novels depict societies in which mind control is used to create social stability. There are also individuals who rebel against this loss of freedom and identity. However, these individuals lose their f ight for freedom because of unsuccessful escape methods, acts of violence and effective conditioning. Character in both novels use unsuccessful escape methods to cope with their loss of identity. Alex, the protagonist in A Clockwork Orange, turns to classical music such as BeethovenRead MoreStability in Brave New World Essay602 Words   |  3 PagesAll human lives depend on stability. Without it there is no structure, no organization, and no society. Chaos and pandemonium will erupt if there is not stability. The Dictionary defines stability as â€Å"resistance to change, dislodgement, or overthrow† or â€Å"consistency of character or purpose†. The word makes me think of structure, such as a large building standing against strong winds. It also makes me think of perseverance. Something that is stable will sustain itself for a long period of time. SomethingRead MoreJohns Character Development A Brave New World1394 Words   |  6 PagesIn Brave New World by Aldous Huxley, John’s identities are influenced by two opposite societies, and even though he tries to prove his manhood and change the framework of brave new world, he can’t gain real acceptance from anywhere. John’s mother, Linda, is from the brave new world but gave birth to him in the savage reservation and her different behaviors based on the framework of the brave new world caused John’s isolation in the savage reservation. John decides to move to the brave new world andRead MoreBrave New World By Aldous Huxley1293 Words   |  6 PagesIn Brave New World by Aldous Huxley, John’s identities are influenced by two opposite societies, and even though he tries to prove his manhood and change the framework of brave new world, he can’t gain real acceptance from anywhere. John’s mother, Linda, is from the brave new world but gave birth to him in the savage reservation and her different behaviors based on the framework of the brave new world caused John’s isolation in the savage reservation. John decides to move to the brave new world a ndRead MoreAnalysis of Peter Skrynecki ´s Migrant Hostel and 10 Mary Street643 Words   |  3 Pagesor heritage, they forge their own sense of self-identity by overcoming the barriers in place. In Peter Skrzynecki’s poetry, particularly â€Å"Migrant Hostel† and â€Å"10 Mary Street† we witness an individual’s experience of segregation to eventual connection in the world they live. Skrzynecki’s insightful poem â€Å"Migrant Hostel† explores the notion of impermanence and uncertainty in an individual’s experience where stability is essential to develop an identity and sense of belonging. The poem illustrates theRead MoreEssay on Distortion in Brave New World630 Words   |  3 Pagesexaggerates the fact that a world that strives for stability must eliminate individualism and relationships. One major distortion in Brave New World is the prevention of individualism. In order to live in a Utopia, a person cannot be an individual. Huxley makes this clear from the first page of the novel, revealing the World State’s motto of â€Å"Community, Identity, Stability.† Conformity is what this society strives for. Individuals cannot make up a community, which is why these people are made identicalRead MoreExploration Of A Brave New World1131 Words   |  5 Pagesand the use of drugs to stay there absolute selves. It is questioned if the citizens of a Brave New World are truly themselves. â€Å"COMMUNITY, IDENTITY, STABILITY,† (Page 1) is the moto of the World’s state. Five manufactured social castes infuse the communities, conformity is prevented for one’s identity, and a life on drugs and open sexual relationships create stability. John, reportedly nicknamed â€Å"John the Savage† for being an outsider of societal norms, attempts to rev olutionize himself and the

Tuesday, December 17, 2019

Marketing Plan and Strategy Essay - 5795 Words

Marketing Plan and Strategy 1.0nbsp;nbsp;nbsp;nbsp;nbsp;Executive Summary The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it. Our intention is to achieve the already given targets and also prepare BT for an opening to new horizons. In addition, in order to face the fast changing environment we have to introduce within the companies activities like cross selling and e-marketing. A new era is at about to start,†¦show more content†¦The code name we gave to our project is  ¡Ã‚ ¥Low Bap ¡Ã‚ ¦: the sound of boots of an army when is marching in the battlefield. With this name we compare the business corporations of the present with the huge armies of the past. In this way, we could consider BT as a big army of the past, which has to be kept in a continuous march so as to meet our targets both in short and long-term. Regarding the number of the consumers that are involved and the size of funds, which are going to be used, BT ¡Ã‚ ¦s strategy will be an example that may have both a positive or negative effect to the Global business field in the future. It is up to us to build BT ¡Ã‚ ¦s fame as an innovative strategic planner or another bureaucratic plodding giant. 3.0nbsp;nbsp;nbsp;nbsp;nbsp;Situation Analysis. Before giving our proposals and suggestions, we are going to highlight the key aspects we observed when we were analysing the current situation. These can be mentioned as the most important factors that determine our strategy and their presentation will help you to comprehend the status quo as we estimated it from our own experience. 3.1 Market Summary. The market in which we are going to be activated is defined from the borders of the UK. However, Britain is considered to be one of the most developed countries in the world, so it is really difficult to study examples of otherShow MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketi ng activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unawareRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy1071 Words   |  5 PagesWhat is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing